Amazon

Amazon’s mission statement is “to be Earth’s most customer-centric company.” The company’s vision statement is “to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” 

Amazon mission and vision statements set the company on a path to long-term growth and prosperity, providing strategic direction for attaining its goals. The mission statement explicitly emphasizes customer satisfaction by offering a broad selection of products, a strength that is evidenced in their SWOT Analysis. Their vision statement reinforces their commitment to human resource management and workplace safety not just within the online retail industry but beyond, striving for global preeminence in these areas.

Amazon.com Inc. understands that its mission and vision statements are crucial to generate strategies that will enable it to maintain an advantage over rival companies like Google, eBay, Walmart, etc. Through the application of Porter’s Five Forces analysis, Amazon can recognize the competitive pressures it faces and subsequently devise ways to overcome them.

In addition, Amazon deploys its corporate vision and mission statements as guidance for entities such as Whole Foods Market so that various endeavors from different sectors — including online retailing services, digital content distribution, cloud computing services, software development, and hardware production — may cohere with each other. As a result of this alignment between its principles and products and services, Amazon is able to ensure that all directions lead toward its unified goal.